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Article Writing:
An Important Part Of Your Marketing Arsenal |
by:
Jez Lacey |
Unless you are
totally clueless about the internet and how it works, you must
realise that everyone trawling the net is searching for one thing
and that is information, i.e. CONTENT!
In fact there is not really any other business building tool that
compares with writing articles when it comes to building your
online business, read on to discover why.
Regularly adding keyword rich quality articles on your website
will help boost your search engine ranking, as search engines
are always looking for updated content to add to their index.
Also, other site owners are much more likely to link to you if
you provide something other than just one long sales letter.
A constantly updated website with quality content will not only
attract more people to your site, it will keep them there longer
and will cause them to come back more often. If for example you
have a site about health and fitness, would you not check back
if the site was constantly being updated with more articles about
how to get yourself fitter?
When it comes to FREE ways of generating traffic to your site,
there are few that can compare to submitting your articles to
article directories and ezine publishers. Simply include a “resource
box” at the end of your article and away you go.
A resource box is simply a 3-6 line biography about you and/or
your web-site it should include a link to your site or maybe even
instructions on how to subscribe to your newsletter. An important
point to remember when writing your resource box is to specify
clearly that each article is to be reprinted ‘as is’ within your
attached resource box.
This method of traffic generation can and will bring you a lot
of traffic. Let us say for example you have written a great article
about your favourite hobby, and an ezine with a subscriber database
of 30-50,000 picks it up. Many of those subscribers will read
your article, and if it’s a good quality one may well be intrigued
enough to click the URL included in your resource box. That is
totally FREE traffic for very little effort; it does not get much
better than that!
It is also a good idea if you are adding articles you have written
for your website to include a resource box on those articles too.
This means that people who visit your site will be enabled to
use your ‘copy’ with their sites too, as long as they include
your resource box.
Articles can be easily used for generating newsletter subscribers.
Simply take a group of related articles and compile them into
a ‘special report’ that you then give away as a bonus for subscribing.
In the same vein, add articles to an autoresponder sequence and
give it away as an ‘email course’. In both cases sprinkle affiliate
links throughout the text and link it to an autoresponder to create
an “automated income stream”.
You may be aware that having a mailing list is one of the most
important ingredients for a successful online business. But, having
a list is not enough; you need to build up trust with your list.
This is often known as ‘cultivating’ your list.
By regularly sending quality articles to your list you will become
viewed upon as an expert in your business field, and build up
a level of trust with your subscribers over time. The effect will
be that your subscribers will be keen to take up your special
offers, promotions and other products and services. The key is
NOT to offer your list a product too early in the relationship,
just so you can make a quick buck. A list of people that trust
you is as good as money in the bank, you should not squander it!
After reading this article it should be clear that writing articles
is a sure fire way to helping build your business a lot quicker.
With the declining effectiveness of many of the other online marketing
methods, article writing will continually prove its worth to YOUR
business.
About the author:
Jez Lacey the quiet man together
with the JFC team finally
shares his knowledge with you! Get it first, lets build an income
together.Check out our latest ebook on article wrtitng now: Article
Cash
Circulated by Article
Emporium
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