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Run Profitable
Contests Using Autoresponders |
by:
Shery
Ma Belle Arrieta-Russ |
Running a contest
for your e-zine subscribers or web site visitors is one way you
can generate interest and give more exposure for products or services
you want to promote.
A contest could be as simple as spotting a word or a set of words
within an e-zine's issue or searching for a graphic on a site.
A contest can run for one issue, or it can last for a month or
more.
If you plan to run a contest, make sure you have a "contest management
response system" in place.
This could be as simple as an automated e-mail receipt to let
your participants know their entry has been received.
Run a contest that asks your participants to send their responses
to specific e-mail addresses. Then create an automated receipt
confirmation for each account.
Include a link to your products, affiliate links, or services
in your confirmation receipt.
Every time someone enters your contest and sends her entry, she
receives a confirmation message. Thus, you've just exposed your
products to your contestant.
Encourage multiple entries and your contest participants get exposed
to your promotional texts multiple times.
Ok, what about contest prizes?
If you publish an e-zine and you sell advertising space, you can
give away free ad space to the winners.
If you have your own product, or a product you have resell rights
to, you can give away free copies of it to your winners.
If you have a service, why not put that up as a prize?
In any case, though, let your prospective contestants be interested
in the prizes. Yes -- put the complete prize descriptions, along
with the contest mechanics, on autoresponder too.
And then include links where they can purchase the prizes. Hey,
some people might not want to wait to win your contest! So it's
good to cover all bases.
Run a contest that lets autoresponders handle entries and confirmation
receipts and you'll have a promotional tool that can bring in
profits for you!
About the author:
Copyright (c) Shery Ma Belle Arrieta-Russ
Shery is the developer of creative, motivating and fun e-mail
courses for writers. Sign up and take an e-mail course today --
free! -- at http://WritingBliss.com
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