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The Carrot On The
Stick Formula |
by:
Larry
Johnson |
People online
are much like those offline when it comes to promoting and marketing
their products, affiliate links or services.
They look for the easiest, quickest way to do it as long as it
is cheap or free and does not involve any work on their part.
Unfortunately there just isn't any way to do it without some effort
and work and planning on your part.
Here is a simple formula to apply when it comes to building some
repeat traffic to your site.
The "Carrot on the stick" formula works pretty well. You remember,
the rabbit chases the carrot on the stick. There is always some
incentive offered out there to keep him on the move and coming
back for more.
The lesson you need to take from this simple principle of behavior
conditioning is that you have to offer your visitors some reason
to return to your site.
Repeat visitors are likely to become loyal customers which will
result in increased business and profits for you.
Check your bookmarks of favorite pages. Why did you choose to
remember these sites as worthy of a bookmark ?
Did they offer great content ? Great resources ? Terrific ideas
? Discounts ? Free offers ? Contests ?
Did you complete a survey on the site that earned you a discount
for their products or services and also captured your e-mail address
?
Did they send you a free report over a period of several days
that involved auto-responded messages designed to bring you back
to their site ?
For example: I offer a free report on helping newsletter publishers
who want to gain more subscribers. Visitors simply send a blank
message to my autoresponder.
They then receive a free, four-part mini-course on how to increase
their number of subscribers and ezine exposure overnight.
Take a lesson from your bookmarks. Utilize them to create your
own "carrots on the stick" reasons for visitors to return to your
site.
About the author:
GET A QUICK START with this free, How-to-do-it ezine. Biz Site
Biz Ezine will help you with powerful tips, great resources and
original articles. Get a free ezine mini-course: mailto:ezineminicourse-881@parabots.net
. http://www.BizSiteBiz.com
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